ARTICLE: Top 10 for Online Marketing Success in 2009!

Time to stop procrastinating on your online-marketing efforts and kick off 2009 with these 10 fantastic guidelines, that will soon have you on your way to success, courtesy of Aaron Kahlow. 

10. Borrow and Share

9. User-Generated Content as a Strategy

8. Cost-Conscious Search

7. Email With Purpose

6. Analytics for Real

5. Plunge Head-First Into Social Networking

4. Stop Twittering, Start Working

3. Budget for Customers

2. Education Is Always the Key

1. No Fear

VIDEO: Seth Godin explains what Web 2.0 means for marketers

This is a great 6min summary from marketing expert Seth Godin, explaining how web 2.0 and social networks can help marketers build a new kind of relationship with their customers.

NEWS: Old media will never be as profitable again, warns WPP's Sorrell

LONDON - The profit margins within traditional media, including television and newspapers, will never be the same again, according to WPP chief executive Sir Martin Sorrell.

Speaking to more than 250 media and advertising professionals at an IAA event yesterday (January 21), the leader of the group behind some £15bn in revenue last year, warned the media sector continues to be "disintermediated" by low-cost business models.

"The painful thing for old media is it will never be the same again," Sorrell said. "It will never be as profitable as it has been."