Saturday, June 20, 2009

Advertising on Google

You might be overwhelmed by the online advertising landscape, as there are dozens of providers. How do you really get the best bang for your buck? How long does it take for a campaign to bring in positive results? Which provider will give you maximum ROI?
Using Google Adwords and AdSense is probably your best place to start.

GOOGLE ADWORDS TUTORIALS - UK & US DEMO:







CASE STUDY - HAPPY HOUND:




GOOGLE ADSENSE TUTORIAL:





Wednesday, June 17, 2009

Google Wave!

Oh one very important development I forgot to mention below is Google Wave. Check this sh*t out: http://wave.google.com/


Thursday, June 11, 2009

The best 'quality' knowledge resources for online marketing

The internet is over cluttered and there are hundreds of sites and portals out there on the web with varying info on best practice re: online marketing techniques. However, after over a year analysing a few (through newsletters and webcasts and 'free' white paper access), I'd like to share the following, which I have found the most useful - if you are a aserious online marketer i'd sign up with them and get involved asap!

1. HupSpot - www.hubspot.com (USA)
2. B2B Marketing Magazine - www.b2bm.biz (UK)
3. Marketing Profs - www.marketingprofs.com (USA)
4. Linked In - www.linkedin.com (Select 'Groups' and type in your online marketing criteria in the 'find group' search field)
5. Any Google Product - www.google.com/products
6. E-Newsletters from various international marketing associations and their official, affiliated journals/magazine.
Eg. CIM UK (The Marketer - www.themarketer.co.uk) and;
American Marketing Association - www.marketingpower.com etc.

Search - goes without saying:

If you really have to:

Please feel free to add to the lists above, as I'm certain there are more 'quality' sites.